NewAdvertiserHow to get TikTok ad credit — up to $6,000.
How to claim your TikTok ads coupon
Register through the partner link
Create a new TikTok Ads Manager account via our official partner link. This is what tags your account for the credit program.
Launch campaigns in 30 days
Set up at least one campaign and start spending within your first 30 days. Every dollar counts toward the next tier.
Credits land in Ads Manager
Tier 5 is paid instantly. Tiers 1–4 are applied 1–7 days after the 30-day window closes — straight to your Ads Manager balance.
What you get
Up to $6,000 in matched credits
Five progressive tiers from $200 up to $6,000. The more you spend, the more credit you unlock.
Instant Tier 5 reward
Cross the $6,000 spend threshold and the full $6,000 credit is granted on the spot — no waiting period.
Works in 6 regions
Eligible in North America, EMEA, Japan, Brazil, Mexico, and APAC. Run ads in your local market with the same match.
No rebate paperwork
Credits drop straight into your Ads Manager balance. No invoices, no manual claims, no hidden fees.
Frequently asked questions
What is TikTok ad credit?
TikTok ad credit is promotional spend that TikTok adds to your Ads Manager balance. It can only be used to pay for TikTok ads — you can't withdraw it as cash. The New Advertiser program matches your real ad spend 1:1, up to $6,000.
How do I get TikTok ad credit?
Register a brand-new TikTok Ads Manager account through an authorized TikTok Ads partner link (like the one on this page), launch campaigns within the 30-day promo window, and credits are added automatically as you hit each spend tier.
Is TikTok ad credit free?
Yes — the credit itself is free. You only pay for the ad spend you would have paid for anyway. TikTok then matches that spend back to you in credits, effectively doubling your budget up to $6,000.
How long does TikTok ad credit take to arrive?
Tier 5 ($6,000 in credit) is granted instantly once you cross the threshold. Tiers 1–4 are added 1–7 days after the 30-day promotion window closes.
Can I get TikTok ad credit on an existing account?
No — the New Advertiser bonus only applies to brand-new Ads Manager accounts that have never received this promotion. A new ID under a Business Center that previously claimed it will not qualify.
Related guides
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Invite-only promotion for first-time TikTok advertisers. Activates in under 2 minutes.