TikTok Ads for new advertisers — $6,000 to get started.

If you've never run TikTok Ads before, you qualify for the platform's biggest new-advertiser program: up to $6,000 in 1:1 matched ad credits across five tiers. It's the cheapest way to test TikTok creative, audiences, and scale before committing serious budget.

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First-time advertisers only Up to $6,000 credit 5 progressive tiers 30-day window

TikTok Ads · New Advertiser Credit

Active

$6,000in TikTok ad credits

100% match on every dollar of TikTok ad spend

How to claim your TikTok ads coupon

Register your new account

Sign up via the official TikTok Ads partner link — your Ads Manager account is tagged into the incentive program at registration.

Build and launch your first campaign

Set up a pixel, pick your objective, ship at least one creative. The 30-day clock starts the day you register.

Hit tiers, unlock credits

Each spend tier from $200 up to $6,000 unlocks matching ad credit. Tier 5 pays instantly; smaller tiers settle a few days after Day 31.

Start Claiming Credits

What you get

Tier 1: spend $200, get $200

Low barrier to start. Run your first test campaigns and earn your first match.

Tier 5: spend $6,000, get $6,000 instantly

Cross the top tier and the full $6,000 credit drops into your account immediately — no waiting.

Eligible globally

NA, EMEA, Japan, Brazil, Mexico, APAC. Your Ads Manager must be registered in your local region.

Verified TikTok Ads partner

Same terms and credit delivery as the official program — issued through an authorized partner.

Frequently asked questions

What is the TikTok New Advertiser Incentive?

It's TikTok's official program that gives first-time Ads Manager accounts up to $6,000 in 1:1 matching ad credit. New advertisers register, spend on ads in 30 days, and earn matching credit at five progressive tiers.

Who counts as a new TikTok advertiser?

Anyone opening a fresh TikTok Ads Manager account in an eligible region — and who has not previously received the incentive under the same Business Center. Existing accounts and Shop accounts don't qualify.

Do I need a Business Center to qualify?

A Business Center isn't required to start, but if your new account is under a Business Center that already claimed the incentive, the new account won't qualify either.

What's the minimum spend to start earning credit?

Tier 1 unlocks at $200 in TikTok ad spend within your first 30 days — and gives you $200 in credit back.

What kinds of campaigns count toward the spend?

Standard self-serve Ads Manager campaigns count. Shop ads and third-party partner integrations (Shopify, WooCommerce, Amazon, Adobe) are excluded from the program.

Ready to claim up to $6,000 in TikTok ad credits?

Invite-only promotion for first-time TikTok advertisers. Activates in under 2 minutes.

Claim My TikTok Coupon